By Jenny Jaque ’04, Media Advisory Council Chair
As some of you may know, the Alumni Association of the School of Medicine of Loma Linda University (LLU) was founded by alumni of the LLU School of Medicine in 1923. The organization was founded with the intent of creating a community for alumni and medical students. Keeping the spirit of community in mind, the Alumni Association decided to create a logo, redesign its website, and expand our social media presence as well as introduce new media projects such as our recently released podcasts.
“Why?” you might ask. Because we felt that it was time for a change. The Alumni Association is ever changing along with the physicians it embodies; therefore, we set out to create something that resonated with alumni across all demographics as well as our existing and prospective medical students.
Our goal was to develop a logo that symbolized medicine and complemented the existing Alumni Association seal. We set out to create a brand that represents the Alumni Association’s core values of connecting, creating, and caring. We conducted focus groups and sought feedback from alumni and medical students regarding the new logo and overall brand.
In terms of the redesigned website, we felt that it was important for us to make information easily accessible for our current alumni, future alumni, and prospective medical students. Our goal with this redesigned website is to provide our visitors an easier way to browse information based on their interests.
The redesigned website gives better access to who we are as an organization and provides updated information for alumni, medical students, mission service, and current gifting opportunities. Among the improved features, the site integrates Facebook, Instagram, and YouTube to foster improved communication with alumni. We will constantly be updating our content with interesting and helpful information.
It is our hope that these exciting changes will become part of a familiar brand to you whereby you instantly remember all the experiences you have had in the classroom and on the wards, all the patient experiences, the late night study sessions, and the lifelong friends you made at LLU School of Medicine.